bloomerang isn't the typical two guys and a garage
start-up. Actually, we would really like to have a garage!
are based in Singapore and, like most start-ups, we are the product of
happenstance colliding with passion. Zhiwen, 27, combined his
experience in the paper products supplies industry with a desire to run
a business that gives back to society. So he designed bloomerHang
himself and started bloomerang in June 2008. Zhiwen happily found himself with a business partner three months later when his junior college classmate Joon Ian decided to leave his journalism job in Shanghai to join Zhiwen in Singapore. (bloomerang's note: Joon Ian has since left us for London to pursue his Master's - we wish him well!)
We've heard bloomerang labeled a
'social enterprise' and an 'eco business' — but one thing's
sure: We want our business to do its bit for society, however small it
Our first product is bloomerHang,
a new environmentally friendly
advertising platform. Read the FAQ.
Find out what we're up to today on twitter
NTUC Income RUN 350, Organised by Young NTUC
bloomerang is a proud Green Partner of the NTUC Income RUN 350, 2013.
bloomerang is hosting a recycling drive to collect participants' old plastic hangers from home for new earth-friendlier bio-composite ones. Collected plastic hangers would go toward the construction of an environmental artwork - "A Selfless Gift" - commissioned by bloomerang, in partnership with Young NTUC and supported by the SOTA.
"A Selfless Gift" would be unveiled to the public for the first time on Race Day, 7 April 2013.
Read more about our good work here.
25 Apr 2013
LIVE Radio Interview
Novena Square 2
Zhiwen was interviewed on CAPITAL 95.8FM in front of a live audience about bloomerang and his collaboration with NTUC Income RUN 350.
bloomerang is featured in a Chapter Introduction of the Financial Accounting: Information for Decisions, Second Edition textbook for tertiary institutions published by McGraw-Hill Education (Asia). To be published for distribution in May 2013.
bloomerang was presented as a full business case study in the Asian Global Edition of Marketing In Asia, Second Edition business marketing textbook by Associate Professor Lau Geok Theng of the National University of Singapore Business School. It was published by McGraw-Hill Education (Asia) for global distribution in August 2012.
Featured in August Man, Mar 2011 issue ("Business Integrity: Greener Conscience").
Interviewed on NEWS 93.8FM, Nov 2010 for Passion People.
bloomerang was studied by Ngee Ann Polytechnic's School of Life Sciences and Chemistry, and the School of Engineering; bloomerang worked with the graduating class of the Product Design and Innovation course module on developing the hanger design and accessibility (2010).
bloomerang was highlighted for its business model and design work with NUS' School of Design and Environment on Channel 8 and U's evening news, Jan 1 2010.
President's Design Award Singapore 2009
Design of the Year
selected as a finalist out of hundreds of entries for
this national design award.
National University of Singapore, School
of Design and
working with the National University of Singapore's
School of Design and Environment to improve bloomerHang's design and
further reduce its environmental impact
In the media
Coming in 2009
Marketing in Asia, by
Assoc Prof Lau Geok Theng, NUS Business School
highlighted in the forthcoming textbook by Assoc Prof Lau Geok Theng of
University of Singapore Business School
. The textbook is
published by McGraw-Hill
and it is an adaptation of Marketing
authoritative and widely used textbook by Kerin, Berkowitz and
is included in the instructors' 'Suvival Kit' as one of several items
to encourage classroom interaction. We have sponsored 125 hangers to be
included in the survival kits. Prof Lau's textbook will be sold in most
7, 9 Aug 2009
We appeared on an
episode on eco businesses on Channel U's weekly
business program, Money Week. The show highlighted bloomerHang's
innovative business model and its ability to use advertising as an
15 Aug 2009
"He doesn't fit the
mould of your typical eco-warrior but a novel
business idea has helped turn Mr Thian Zhiwen into a keen
environmentalist, albeit one with an eye on the bottom line ...
'Everyone wants something new. Going green is a good way to create
brand differentiation for my customers,' says [Active Launderette's]
Kenny Thong, who also plans on advertising with Bloomerang."— Cassandra Chew
Download the Straits Times PDF
7 April 2009
This Is No Ordinary
advertisers hung up over new ways to push products, two young
entrepreneurs may have found an answer in the humble clothes hanger.
Known as bloomerHang, the paper hangers created by the duo provide
space for marketers to showcase their products ... 'We think of
bloomerHang as a hybrid of traditional out-of-home advertising and
direct mail, except better,' Mr Wong, 27, told BT. 'For a start, unlike
direct mail, we are invited into your home through our targeted
distribution network. And bloomerHang is a fully functional garment
hanger, so you have a reason to be exposed to it and to keep it in your
home. That's a point an out-of-home billboard cannot claim.'"— Jamie Lee
Allen Tan's beautiful picture of bloomerHang
was fortunately picked for the front page of the Business Times' print
edition, to lead in to Jamie's story on us. Thanks, Allen!
Download the Business
9 March 2009
S'pore Firms Get
Tweeting: Businesses use microblogging service Twitter to keep clients
and partners up-to-date.
the usual e-mail bulletins and update, companies are using
microblogging site Twitter to gather quick feedback and promote their
latest products and services ... Other businesses see Twitter as a way
to keep their business partners in the loop about what they are doing
... bloomerang, a company which specialises in producing
environmentally-friendly hangers called bloomerHangs, said it has been
using Twitter since the company started eight months ago ... Company
director Wong Joon Ian, 27, said: "Twitter is a convenient way to
update our distributors and advertisers on what the company does on a
daily basis. This promotes transparency." — Chen Jingting
Download the Mypaper
Jan/Feb 2009 Print
Losing faith in
traditional media? An out-of-home campaign might be the smart thing to
do in Singapore
faith in traditional media? Thinking of running an out-of-home campaign
to help your brand reach the masses? In Singapore this might just be
the smart thing to do - and you wouldn't be alone if you did. According
to Adex figures, for the past couple of years the out-of-home (OOH)
sector has grown steadily ... Another local startup OOH media company
is bloomerang which recently launched its hanger advertising product bloomerHang
... Hanger advertising in Singapore is still in its infancy and the
company is in the process of gaining advertisers' acceptance in the
marketplace ... Founder Thian Zhiwen says, "The hard part is building
up the circulation and keeping the laundromats and the partners happy,"
— Marcus Chhan
12 Jan 2009
Set Up Business to
Beat Recession Blues: Go on an ECO trip or buy a green
Paper spoke to two youths who took the path less travelled by giving
the job hunt a miss and choosing instead to start their own companies.
Both got into businesses which revolve around their interests in
environmental issues ... "We wanted a business that would benefit
everyone, like a boomerang that hits all on its trajectory," said Mr
Thian, who added that his hangers are 50 per cent cheaper than plastic
ones," — Joy
Full story at Asiaone
Business SME Central or download the Mypaper
9 Dec 2008
Bloom time for hanger
month old start-up outdoor media company Bloomerang is looking to
secure advertisers for a recyclable clothes hanger cum advertising
product it calls bloomerHang ... Bloomerang claims companies switching
to their hangers, which are made out of recyclable corrugated
cardboard, will save 58% on hanger costs ... On 22 December,
bloomerHang will run an initial run of 5,000 hangers through its
distributors to raise awareness about environmental benefits of the
product over traditional plastic and wire hangers," — Marcus Chhan
For the media
Contact thian.zhiwen (at) bloomerang.com.sg for media
Download the images linked below for publicaton. Credit
photos to: bloomerang.
Zhiwen (920 kb, 2336 x 3504 pixels)
landscape (484 kb, 2796 x 1608 pixels)
portrait (668 kb, 2236 x 3504)